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New Website Launched for EcoTourists

KMC Media Co. announces the launch of the Northwest Road Tripper - a website for travelers and recreationalists interested in authentic, environmental, cultural, and low impact experiences.

EcoTourism – also known as green travel or sustainable tourism – attempts to make a low impact on the environment and a positive impact on local cultures, while helping to generate future employment for local people. The aim of sustainable tourism is to ensure that development brings a positive experience for local people, tourism companies and the tourists themselves.

The International Ecotourism Society defines ecotourism as "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." Ecotourism unites conservation, communities, and sustainable travel, and follows these principals:

• Minimize impact
• Build environmental and cultural awareness and respect
• Provide positive experiences for both visitors and hosts
• Provide direct financial benefits for conservation
• Provide financial benefits and empowerment for local people
• Raise sensitivity to host countries' political, environmental, and social climate

Ecotourism appeals to a wide range of travelers, of all ages and interests. Travelers who choose ecotourism are responsible consumers interested in social, economic and environmental sustainability. Seeking authentic local experiences and opportunities to give back to the communities they visit, many eco-tourists participate in voluntourism activities. Increasingly, eco-tourists are also seeking to minimize the carbon footprint of their travel, traveling with climate in mind by planning wisely and choosing consciously."

Northwest Road Tripper offers online resources for travelers and recreationalists looking for authentic experiences of the Pacific Northwest that tread lightly on the environment. Look for stories, events and inspiration on eco-tourism, agri-tourism, geo-tourism, volun-tourism and unplugged recreation.